Panel: Build vs. Buy: Making Data Work for Pharma Marketing

Session details:

• Evaluate the trade-offs between building internal data capabilities versus buying or partnering for data solutions
• Discuss how control, customization, and long-term investment favor a build approach
• Explore how speed, scalability, and specialized expertise make buying or partnering attractive
• Address integration, data quality, and usability challenges for either approach
• Case studies where build or buy strategies drove measurable marketing impact