Keynote: From Culture to Connection: Leading with Purpose in a New Era of Pharma Marketing

Session details:

We are living in the most innovative era of medicine, yet many patients struggle to find and trust information about new treatments. As AI and personalization reshape pharma marketing, success will depend as much on culture as on technology. This keynote explores how leading organizations empower marketers to experiment, embrace risk, and use emerging technologies to build deeper trust and connection with patients.