Alex Putnam

Bio:

Alex Putnam is a senior digital partner with over eight years of experience in pharma marketing, specializing in omnichannel strategies that drive engagement across HCP, caregiver, and patient audiences, particularly within rare and specialty disease categories. She works closely with brand teams, agencies, and cross-functional partners to develop and execute campaigns across channels including CTV, linear, display, native, DOOH, audio, and social.

Alex’s expertise sits at the intersection of sales and activation, with a focus on privacy-safe targeting, audience strategy, and performance insights. She is passionate about helping healthcare marketers navigate complex patient journeys and ultimately improve access, diagnosis, and outcomes through more effective, data-driven engagement.